SEO stands for the process of increasing the visibility of websites in the search results of the popular search engines by creating an appropriate content and keywords related to specific business. It is a fairly new idea of advertising, but when exactly did everything began?
The Early Use of SEO
Even in the early days of Yahoo people started experimenting with SEO concepts, trying out different keywords, etc. but, the actual term SEO or search engine optimization began to be used around the year 1997. Back then webmasters used to submit the addresses of their pages to the various search engines to be indexed and soon after people started realizing the real value of having their websites show up on the first pages of search engine results. They began actively searching for the ways of manipulation of specific algorithms of search engines. Algorithms of that time relied upon the information provided by the webmasters and all people needed to do was to put the right keywords in the appropriate density and they would quickly see their websites at the top of search engine results.
The Change and the Arrival of Google
Relying so much on keyword density and other on-site factors which could be directly manipulated by webmasters had placed search engines in trouble. To make search results useful to internet users, search engines were forced to find another method of ranking pages that would actually reflect the value of the page and its search relevance. More complicated algorithms began to be developed that paid attention to off-site factors as well and that made cracking search engine algorithms a difficult and sophisticated task. When Google appeared, its algorithm began to determine site rankings by measuring the quantity and quality of the links incorporated within them. This immediately attracted loyal followers and competitor search engines realized the importance of keeping up with the ranking methodology of Google’s new page. Shortly after its appearance, Google became the de-facto engine while other search engines were becoming part of history.
The Rule of Google
By the year 2004, the three major search engines left were Google, Yahoo, and MSN and they started incorporating undisclosed ranking factors for pages in their algorithms. Keyword-spamming disappeared and webmasters and content providers had to rely on more creative ways to promote their content and generate inbound links in order to achieve long term increase in rankings of search engines. In 2005 Google started to personalize search results by taking into account the search history of its users. In 2007 Google started a campaign against paid links that were affecting Page Rank. In 2009 the company attempted to stop the effects of PageRank sculpting.
Today, SEO is mostly a conversation with Google Search. Google has more than 70% of search engine users and if you want to attract organic traffic to your website it is a perfect place to be in. SEO campaigns are incomparably more complex and demanding than they used to be a decade ago and all those who want to create and lead successful SEO campaigns must, therefore, seek help from a professional houston seo company.
One such company is SEOS Houston. It is one of the most reliable SEO companies in Houston. It offers turnkey website design and highest quality SEO solutions. It has everything that is necessary to deal with any SEO campaign which makes it a perfect choice for local businesses in Houston area.
More details about SEOS Houston and its services you can get by visiting its page.